E-COMMERCE SITE

Brand: Harley-Davidson      |      Role: Creative Director

We set out to artfully blend one of the most iconic brands of all time with a best-in-class e-Commerce experience. 

PHOTO DIRECTION

As part of the project, we directed multiple photoshoots—both studio on-model and stylized tabletop. A digital photo guide was created to direct the photographers and provide future guidance on where and how the imagery should be used on the site.

USER EXPERIENCE

We defined the entire creative approach for the project—from sketches and wires, to comps and design keys. Our job: sell everything but the bikes.

Winner   |   Horizon Award, Best in Class, e-Commerce

Additional creative contributors: Jeremy Hlinak, Ainhize Barrena, Ryan Burke
Photographers: Clint Blowers, Brian Kuhlmann