Brand: Harley-Davidson | Role: Creative Director
We set out to artfully blend one of the most iconic brands of all time with a best-in-class e-Commerce experience.
As part of the project, we directed multiple photoshoots—both studio on-model and stylized tabletop. A digital photo guide was created to direct the photographers and provide future guidance on where and how the imagery should be used on the site.
We defined the entire creative approach for the project—from sketches and wires, to comps and design keys. Our job: sell everything but the bikes.
Winner | 2014 Horizon Award, Best in Class, e-Commerce