Brand: Jerry Garcia, Musician | Role: Creative Director
Deadheads rejoice. A drunk email sent by a co-worker led to a once-in-a-lifetime opportunity: create a digital experience for an American music icon—the late Jerry Garcia.
20 years after the death of a cultural icon, we resurrected Jerry Garcia for the digital age. With the goal of bringing the most social bandleader of all time into the most social space in the world, we created a groundbreaking experience like no other and launched it during Grateful Dead week in San Francisco.
We rekindled the Parking Lot experience—the original social network—allowing followers to claim a virtual spot of their own. The result is a massive website of living nostalgia that ultimately belongs to the community—it is maintained by the fans and grows exponentially as users interact and add to the collective memory.
Because Jerry would've never wanted a war room.
Thanks to this killer team: Mark Silverman, Michael Weimann, Terri Falvey, Jenna Chamra, Lauren Okura, Marina Goldshteyn, Val Jencks, Logan Moore, Lauren Duchon, Gavin Morrissey. What a long, strange trip it’s been.
Our spotlight SxSW panel, “Stronger Than a Séance: Resurrecting Jerry Garcia,” allowed us to share the story and the work created during this project. Jerry’s daughter, Trixie Garcia, joined us to share her personal story of how this project honored her father's memory in ways Jerry himself, would have loved.
An exclusive launch story by Rolling Stone and a massive 900% increase in site traffic.
CommArts | Webpick of the Week
WebAwards | Best Music Website
Awwwards | Honorable Mention, Best Website
The FWA | Public Shortlist
Webby Awards | Music Website Nominee
Communicator Awards | Gold Winner, Music Websites