That’s me.
I play well with others.
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Led digital creative for Crate & Barrel’s and Crate & Kids’ $3.26B brands
Spoke at SXSW on a once-in-a-lifetime project for Jerry Garcia and the Grateful Dead
Worked on brand collabs with Athena Calderdone, Jeremiah Brent, Jane Goodall & more
Named company-wide MVP for mentorship and team leadership
Recognized by FastCo and Cannes for digital innovation in design
Led teams for iconic brands like Harley-Davidson, Vail, Nissan, and United Airlines
Designed the brand and app for the elusive celebrity secret, dubbed ‘The Birkin Fairy’
Reigning champ of the office costume contest, year over year
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Deep knowledge of digital trends and platforms
Lead creative vision across brand, content, and digital
Inspire teams and build a strong creative culture
Bridge business goals with creative strategy and innovation
Deliver high-quality work on time
Pitch ideas clearly and confidently
Collaborate across teams to drive ideas forward
Bring brand stories to life from concept to final execution
Turn strategy into focused creative direction
Shape brand strategy for new and established brands
Oversee shoots, campaigns, and content creation
Lead seamless launches across eComm and app experiences
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Press
Rolling Stone: Jerry Garcia Gets a Digital Makeover
Listening To A Drug Lord From Breaking Bad Read A Nissan Van Warranty Is The Path To Madness
New & Innovative Jerry Garcia Website Launched
SxSW Video Spotlight:
Resurrecting Jerry GarciaOur Panel Picks for SXSW
SXSW Music Announces Panel Lineup
SxSW Panel: Stronger Than a Séance: Resurrecting Jerry Garcia
Music Times: Jerry Garcia Features More than 15,000 Hours of Audio for Grateful Dead Fans
Bloomberg: Omnicom Agencies Put Digital Marketing Expertise On Display At SXSW Interactive Festival
The Destination Website, Reborn
Apartment Therapy: Amy & Todd's Mod Chicago Home
Engagements:Speaker—The Internet of Things (That Matter)
AIGA WomenLead Roundtable
Speaker at SxSW: Stronger than a Séance: Resurrecting Jerry Garcia
Judge—Art Director's Club Annual Show
Experience & Impact
Testimonials
“Her ability to craft work that’s both elegant and innovative is otherworldly.”
— Danielle Zuberbuhler, Director of Ecommerce Creative, Crate & Barrel
“Amy is a dream creative leader! She is a gifted creative, with an exceptional eye for design and she is always brimming with fresh ideas. She is an incredible creative partner—someone who constantly made me feel challenged, supported, and valued. Amy is the kind of person who changes the energy of every room she walks into. She builds deep, genuine connections and earns the trust of cross-functional partners with ease. “
“Ms. Amy Haiar, ladies and gentlemen. One of the most extraordinary individuals I’ve had the pleasure of working with.”
— Joshua Koenig, VP Creative Director, FCB
“From day one, Amy established herself as a true Creative leader. She was the first creative director in a very long time that truly understood, valued and championed storytelling through and through. It was striking. She is meticulous in her approach to finding the beauty in ideas and execution, and she fights like hell for good creative to go through. When she walks in a room, people take notice. When she gives a presentation, people lean in. When Amy says an idea is brilliant, people believe her. She’s amazing to be around. “
“Flat out—Amy was one of the best hires I ever made.”
— Stephen Thompson, Retired EVP Creative, iCrossing
“Flat out--Amy was one of the best hires I ever made. She possesses a natural drive to do great work but sans the ego of many lesser talents I've encountered. And she's dependable--I always knew whenever I threw a project her way she would make it special, over-deliver, and see it through to completion. If you want a consummate professional, an inspired leader, a crazy-good talent, and a simply genuine soul--hire her! She's a rare gem in this business.”
“Everyone knew that Amy was our ‘secret weapon,’ and we should all be so fortunate as to know one of those.”
— Tony Weber, EVP, Data & Technology, Choreograph
“Amy is a stellar creative talent. Some of the work she has done is revolutionary, completely intuitive, and strikingly beautiful, often all at the same time. She was always our first choice when meeting with clients, and I could always count on her to deliver, even in the most trying of circumstances. To top it all off, she's an absolute joy to work with.”
Awards & Features
Crate & Barrel
Webby Awards: Best iOS App, Shopping & Retail
Molly Baz for Crate, Web and Mobile,Best Use of Photography
The Kitchen by Crate, Web and Mobile, Best Use of Photography
Blink, A Language of Love
FastCo Innovation by Design: Honorable Mention, User Experience
Cannes Shortlist: Product Design
IDEA Awards: Top Honor, International Design Excellence Award
London International Awards: Finalist, Design, Product Development and Digital
Smarties MMA Gold Winner: Innovation in Technology
Core 77 Interaction Award
Innovator's Award Nominee: Changing the Game in Creative
Harley-Davidson
Horizon Interactive Award: Best in E-commerce
Jerry Garcia
SxSW Panelist: Stronger than a Séance: Resurrecting Jerry Garcia
WebAwards: Best Music Website
Commarts: WebPick of the Week
AWWWards: Honorable Mention
FWA: Public Shortlist
Webby Award Nominee: Best Music Site
Communicator Award Gold Winner: Websites, Music
Vail Resorts
Webby Awards: Best Travel Website Finalist, Snow.com for Vail Resorts
American Business "Stevie" Awards: Best Home Page, Snow.com for Vail Resorts
Summit Creative Awards: Best Travel Website, Snow.com for Vail Resorts
OMMA Awards: Travel Website Excellence, Snow.com for Vail Resorts
How I Can Help
Creative Leadership
Creative Direction
Future Visioning
Building & Guiding Teams
Stakeholder Alignment
Creative Strategy
Team Workshops
Fostering Creative Culture
Presentations
Brand & Design
Brand Development & Strategy
Identity & Graphic Design
Brand Storytelling
Concept Development
Interior Design
Digital & eCommerce
eCommerce
Digital Innovation
Web Design
Design Systems
Heuristic Evaluations
UX / UI
Content & Social
Content Creation
Social Media Strategy
Social Media Management
Influencer Partnerships
Brands I’ve Worked With
Travel & Hospitality
Caravan Outpost
Vail Resorts
Beaver Creek
Heavenly
Breckenridge
Snow.com
Bermuda Tourism
United Airlines
Retail & Lifestyle
Crate & Barrel
Crate & Kids
Harley-Davidson
The Birkin Fairy
Hewlett-Packard
Energizer
Kay Jewelers
Stride Rite
Victoria’s Secret
ULTA Cosmetics
Bosch
Automotive
Nissan
Harley-Davidson
USAA
John Deere
Banking & Insurance
Citibank
USAA
Humana
Allstate
Food & Drink
McDonalds
Aldi
Omaha Steaks
Sports & Outdoor
HYDA Helmets
NBA
Celebrity Collabs
Jerry Garcia
Leanne Ford
Jeremiah Brent
Athena Calderone
Emily Henderson
Chef Eric Adjepong
Molly Baz
Jake Arnold
Gaby Dalkin
Naomi Osaka
Jenna Dewan
Candace & Anya Parker
Olivia Culpo
Mandy Moore
Jane Goodall
Laura Kim
Becky Owens
Mickey Rourke
