This direction is a bold, digital-first evolution of the existing JPG palette. By introducing a vibrant cobalt alongside classic navy and gold, the brand gains energy, contrast, and standout impact, especially in social and online environments. A modern sans-serif wordmark with lowercase “jpg” feels approachable, confident, and current.

Subtle symbolism within the letterforms reflects support, balance, and positivity. Clean, minimal, and highly versatile, this direction is designed to perform across platforms while positioning JPG as contemporary, visible, and confidently differentiated.