This direction builds on the strength of the current brand while positioning JPG as a multidimensional, team-based approach to leadership development: The JPG Method.

The palette evolves toward a richer blue with subtle green undertones, offering a quiet nod to the brand’s holistic, wellness-informed perspective. The overall feel is editorial and content-forward, supported by a strong, flexible type system designed for writing, thought leadership, and long-form ideas. The result is a brand that feels intelligent, composed, and quietly progressive. An upward slant within the identity subtly reinforces momentum, ambition, and forward movement without limits.