Jerry Garcia | The Grateful Dead
Deadheads rejoice. A drunk email sent by a co-worker led to a once-in-a-lifetime opportunity to create a digital experience for an American music icon, the late Jerry Garcia.
Launch Campaign
20 years after the death of a cultural icon, we resurrected Jerry Garcia for the digital age with a first-of-its-kind digital experience unveiled during Grateful Dead Week in San Francisco.
AT&T Park, San Francisco, CA
The Brief
“Create living nostalgia”
User Experience
The site has grown into a living archive of nostalgia, built and sustained by the community.
![Garcia '67 (2)[6].png](https://images.squarespace-cdn.com/content/v1/68bb22cf97a1413745da634f/4452d02a-b36f-4b37-ad63-5b845de28485/Garcia+%2767+%282%29%5B6%5D.png)
![Garcia '91 8-24-91[4].png](https://images.squarespace-cdn.com/content/v1/68bb22cf97a1413745da634f/7dbf2744-922f-44dc-b5cb-7f2e4fc1d507/Garcia+%2791+8-24-91%5B4%5D.png)
![GD '95 5-24-95 (1)[4].png](https://images.squarespace-cdn.com/content/v1/68bb22cf97a1413745da634f/a8f574c9-7dc6-42e6-b90a-9a3ed17da01c/GD+%2795+5-24-95+%281%29%5B4%5D.png)
![Garcia '67 (3)[4].png](https://images.squarespace-cdn.com/content/v1/68bb22cf97a1413745da634f/d4d51885-ef42-48a0-9e6d-ad6e1708e608/Garcia+%2767+%283%29%5B4%5D.png)
![GD '90 6-17-90 (1)[2].png](https://images.squarespace-cdn.com/content/v1/68bb22cf97a1413745da634f/513da7d4-9cf5-4900-a556-4bb54d8cf65d/GD+%2790+6-17-90+%281%29%5B2%5D.png)
The “Peace Room.” Because Jerry would never call it a war room.
“The new and innovative Jerry Garcia website sets a template for what musicians’ websites can be.”
- JamBase
SxSW
Our SxSW spotlight panel, “Stronger Than a Séance: Resurrecting Jerry Garcia,” shared the story behind the project, with Jerry’s daughter Trixie joining to reflect on how it honored her father in ways he would have loved.
The Results
An exclusive launch story by Rolling Stone and a massive 900% increase in site traffic.
CommArts | Webpick of the Week
WebAwards | Best Music Website
Awwwards | Honorable Mention, Best Website
The FWA | Public Shortlist
Webby Awards | Music Website Nominee
Communicator Awards | Gold Winner, Music Websites
Role: Creative Director
Brand: Jerry Garcia
Industry: Music
Photography: All rights belong to the original creators.
Strategy: Mark Silverman
Design: Michael Weimann, Lauren Okura, Marina Goldshteyn, Jenna Chamra
Copy: Terri Falvey
UX: Val Jencks
Content: Logan Moore
PM: Lauren Duchon
Motion: Gavin Morrissey