Leanne Ford for Crate & Barrel
Led the ecommerce launch of Leanne Ford’s uber successful collaborations with Crate & Barrel.
“Leanne Ford’s new collection for Crate & Barrel will convert you to minimalism.”
- Architectural Digest
The Results
Reached a record-breaking 2.61 billion media impressions within the first 48 hours, making it the biggest launch in Crate history.
Photography
Each collection built on the last, evolving to include holiday, kids & home office pieces with her signature airy, design-forward touch.
This was a project I led as Senior Director of Digital Creative at Crate & Barrel, where I also played a dual role of Creative Director and hands-on designer. Part of a massive, multi-channel collaboration with Leanne Ford, the work spanned a large cross-functional team. I was involved at every stage of the project, from early strategy and concept development, to the final refinements with developers before launch.
Role: Creative Director & Designer
Brand: Crate & Barrel
Industry: Retail, Furniture & Housewares
Photography: Peggy Wong
Illustrations: Leanne Ford