Crate & Barrel

Led the digital rebrand of Crate & Barrel’s Gift Registry program, evolving it into a modern “living catalog” to inspire couples.

The Lookbook

Reimagined the registry experience online and introduced new editorial photography, motion, and voice within an immersive layout.

The Photography

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This was a project I led as Senior Director of Digital Creative at Crate & Barrel. It’s one of my faves because I was able to roll up my sleeves and take on the design and execution across desktop and mobile. The work was part of a full Gift Registry revamp that included brand research, strategic positioning, new logo development, store signage, catalog, and all digital channels. I partnered closely with cross-functional teams from kickoff through launch to bring the reimagined registry experience to life.

Role: Creative Director & Designer
Brand: Crate & Barrel
Industry: Retail, Gift Registry
Photography: Peggy Wong
Copywriter: Amalie Drury

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Leanne Ford for Crate & Barrel