The Birkin Fairy
Full brand development and design for the Birkin Fairy’s new luxury resale app, CovetThy.
The App
CovetThy is a luxury marketplace designed for safely browsing, buying, and selling niche, high-value items. It acts like a trusted curator, giving you expert advice and a place to document and value your collection.
The Brand Book
The brand book captures the full development of the CovetThy brand from strategy and visual identity to voice, photography, and digital experience. It includes guidelines for color, logo, and typography, as well as real-world applications like packaging and installations.
Role: Creative Director & Designer
Client: The Birkin Fairy
Industry: Luxury Resale
Copywriter: Joshua Koenig
Photography: These images are for reference only. All rights belong to the original creators.