HYDA Helmets
Led the digital launch of a category-defining surf safety product, driving social strategy, web architecture, and the production of the brand’s foundational content.
“Best helmets in the world right now.”
— Tereva David | @terevadavid
The HYDA photoshoot took place at the iconic Volcom House on Oahu’s North Shore, a legendary beachfront residence at Banzai Pipeline. It offers unmatched views of the world’s most famous waves and stands as a landmark in surf culture.
Behind the scenes
For this project, I joined a small but mighty start-up team as Head of Digital for HYDA Helmets. I partnered closely with UK branding agency Planning Unit in the months leading up to launch, helping shape the vision for all digital channels. This included a social media strategy, site architecture and wireframes, and initial web mocks. I also led creative direction for the brand’s photo and video shoot, developing the shot list and traveling to the North Shore of Hawaii to oversee production and collaborate with the pro athletes on site.
Role: Head of Digital
Brand: HYDA Helmets
Industry: Sporting Goods
Client: Greg Keeling, SVP Global Markets, HYDA
Brand Development & Final Execution: Planning Unit
Photography: Ryan “Chachi” Craig
Producer: Micah Nickens
Videographer: Brent Bielman
Social Media Management: Made Society
Web Development: Max Noland